United Way

Education Without Interruption

Agency: Rusu+Bortun


Studies show that every year, in Romania, 2/3 of underprivileged children interrupt school by the end of 8th grade, because they are put to work. Having the mission to help underprivileged children to continue their education, the non-profit international organization United Way asked Rusu+Bortun to create a PSA, in order to raise awareness about this problem. Coming from the insight that children who interrupt school have a much lower chance to recover and build a career, we came up with this idea idea: To interrupt school is to interrupt a career. Every child is a potential adult with a successful career. But children who drop out of school, even just for a while, will never fullfill their potential. To show the consequences of interrupting education, we took this idea into the future by applying it to adult careers.

This professional campaign titled 'Education Without Interruption' was published in Romania in March, 2018. It was created for the brand: United Way, by ad agency: Rusu+Bortun. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: Rusu+Bortun, Bucharest, Romania
Creative Director: Bob Toma
Group Creative Director: Mihaela Neatu
Art Director: Bob Toma
Copywriter: Mihaela Neatu
Account Executive: Iulia Voinea
Chief Creative Officer / Chief Executive Officer: Catalin Rusu
Client Service Director: Miruna Macsoda
Director: Peter Kerek
Production House: Blitz Film / Romania


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