Agency: McCann


Situation: When the heat goes beyond all limits, we don't just feel thirsty, but our brain really melts. At this moment, Sprite, being a brand on guard of freshness, is simply obliged to react gracefully at the speed of light. Idea: We created a print that convinces a feeling of a real mirage through an optical illusion and presented it in abnormal heat season.

This professional campaign titled 'Mirage' was published in Kazakhstan in July, 2019. It was created for the brand: Sprite, by ad agency: McCann. This Print medium campaign is related to the Soft Drinks industry and contains 2 media assets. It was submitted about 4 years ago by Creative Director: Mikael Karapetian of McCann Almaty.


Advertising Agency: McCANN Almaty, Almaty, Kazakhstan
General Manager: Elvira Shaiken
UM Strategic Planner: Maya Ibrayeva
The Coca-Cola Company Marketing Director: Nisa Genc
The Coca-Cola Company Media Manager: Madina Akbiyeva
The Coca-Cola Company Connections, Sponsorships & Partnerships Manager: Nazlı Berberoğlu
The Coca-Cola Company Content Excellence Manager: Nazlı Tüzüner
The Coca-Cola Company IMC Manager: Özlem Eren Hanoğlu
Account Manager: Kamila Tassymbekova
TCCC Brands' Business Leader: Ayman Kapanova
DTP Department Director: Igor Karinyan
Designer: Askar Sergaziyev
Art Director: Sergey Starykh
Creative Group Head: Azatkhan Uxikbayev
Creative Director: Mikael Karapetian

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