United Way

I Happen to Like New York


There have been many heartwarming stories to come out of the COVID-19 crisis in New York, but perhaps none as emotionally resonant as the nightly salute to the front-line workers who literally put their life on the line every day.
Each evening at 7 p.m., New Yorkers gather on streets (at a safe distance, of course) or lean out of their windows, banging saucepans, clapping, cheering and hollering as exhausted healthcare workers make their way home after a shift.
It’s noisy, passionate and emotional: A quintessential New York salute.

This professional campaign titled 'I Happen to Like New York' was published in United States in June, 2020. It was created for the brand: United Way, . This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 4 years ago.


Production Company: Arts & Sciences
Director/Creative Director: Matt Lenski
Partner: Matt Aselton
Managing Director: Mal Ward
Managing Director: Marc Marrie
Executive Producer: John Benson
Executive Producer: Tara Averill
Head of Production: Christa Skotland
Producer: Kristin Porter
Editorial: Mackenzie Cutler
Editor: Dave Koza
Editor: Brendan Hogan
Assistant Editor: Zoë Newman
Executive Producer: Gina Pagano
Flame Artist: Jimmy Hayhow
Mixer: Sam Shaffer
Music: Walker
Song: Bobby Short / I Happen to Like New York
Sr. Executive Producer: Sara Matarazzo
Executive Producer: Stephanie Pigott
Executive Producer: Abbey Hendrix
Producer: Danielle Soury
Chief Engineer: Christopher Keyes
Title Design & Animation: Work-Order
Creative Director: Keira Alexandra
Creative Director: Kiffer Keegan
Designer & Animator: Antoine Mauron
Project Manager: Rusty Van Riper
Illustrator: Carolyn Figel


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