Studies show that every year, in Romania, 2/3 of underprivileged children interrupt school by the end of 8th grade, because they are put to work. Having the mission to help underprivileged children to continue their education, the non-profit international organization United Way asked Rusu+Bortun to create a PSA, in order to raise awareness about this problem. Coming from the insight that children who interrupt school have a much lower chance to recover and build a career, we came up with this idea: To interrupt school is to interrupt a career. Every child is a potential adult with a successful career. But children who drop out of school, even just for a while, will never fullfill their potential.
This professional campaign titled 'Education Without Interruption - Pilot, Education Without...' was published in Romania in May, 2018. It was created for the brand: United Way, by ad agency: Rusu+Bortun. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: Rusu+Bortun, Bucharest, Romania
Creative Director / Art Director / Illustrator: Bob Toma
Group Creative Director / Copywriter: Mihaela Neatu
Chief Creative Officer / Chief Executive Officer: Catalin Rusu
Client Service Director: Miruna Macsoda
Account Executive: Iulia Voinea
Illustrator: Bogdan Pop