Agency Network: 
October 2016


Sofitel Hotels & Resorts has turned to a pop music group to create its new brand song. The track called « Rêverie » is used in all sound branding of the luxury hotels chains : openings, press events, conventions and speeches, on-hold music, advertising and promotional videos. The concept was brought to life by agencies BETC Pop and BETC Luxe.

Digital advertisement created by BETC, France for Sofitel, within the category: Hospitality, Tourism.

Advertising Agency: BETC Pop / BETC Luxe, Pantin, France
Creative Director: Christophe Caurret
Production Company : Soldats
Director: Arnaud Giacomini
Director of Photography: Nathaniel Aron
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kleenex's picture

nice music.

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