Ogilvy Paris Use Advertising Harassment to Make Men Face Reality of Sexual Harassment
In recognition of International Women’s Day, March 8, Ogilvy Paris launches an intrusive ad banner campaign with the French Associations “Stop Harcèlement de Rue”, “Les Effronté.es” and “Paye Ta Shnek” that's intended to awaken men to the experience of sexual harassment faced by women.
Over the 7 and 8th in France, several contextualized banners, targeting men only, will invade their mobile screen when browsing their preferred French media on mobile (GQ, Konbini, SoFoot, Libération, BFM, L’Express). Becoming more and more repetitive and insistent, the banners will not stop, even insult, no matter how many times they try to close them.
Once they’ve experienced the banners, they will be invited to raise their voice by tweeting and posting on Facebook #NONC’ESTNON.
Creative Director: David Raichman
Copywriter: Dimitri Sorkine
English Copywriter: Martha Murphy
Art Directors: Frederic Siebert, Guillaume Mary, Manon Tardif
Strategic Planner: Agathe Dumas
Media Planning Director: Benjamin Fleischman
Business Partner: Deborah Tervil
Account Director: Aurélie Crespo
Project Director: Jane Crobeddu
Producer: Dorian Salort
PR Managers: Kim Ball, Clara Bascoul-Gauthier, Desiree Ramialison
Digital Producer: Emmanuel Lickel
Creative Technologist: Julien Dorra
Sound Designer: Jean-Jacques Hubert
Sound Manager: Céline Bazard
Traffic Manager: Audrey Hertz
Traffic: Pascale Robert