Agency Network: 
Published/Aired: 
April 2010

Description

Ambient advertisement created by Le Bureau, Sweden for Non Smoking Generation, within the category: Fashion.

Advertising Agency: Le Bureau, Sweden
Art Directors / Copywriters: Jonas Wittenmark, Tobias Carlson
Account Handler: Gustaf Sehlstedt
Producer: Petra Dranger Jendermyr
Copywriter: Hjalmar Delehag
Webbproduction: Perfect Fools
Director: Magnus Renfors/Hobby Film
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Highest Rated

Spoonfeederxxx's picture

Nice insight, but I feel it came across a bit condescending...

Spoonfeederxxx
Activity Score 641
Copywriter
perromalo's picture

Brilliant usage of the new media. Very good concept adapted to internet.

perromalo
Activity Score 429
Creative Director at Mateo&co
mikeelrapido's picture

Great idea!!! Great viral potential..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Marlus Lau's picture

Very cool.

Well done! Like the cigarette timeline.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Carlos Garcia's picture

Very well done.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

kurtberengeiger's picture

Good stuff.

kurtberengeiger
Activity Score 7323
Copywriter
brandingworthspreading's picture

Finally a non-smoking campaign that targets what women care for: their youth and beauty. Great effort

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

raavigeorgian's picture

perrfect use of sarcasm to get across a point

raavigeorgian
Activity Score 2444
Art Director at New Delhi
Adaddicted's picture

Successful, clever attempt!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

alexander_bickov's picture

Good campaign

alexander_bickov
Activity Score 3279
Spoonfeederxxx's picture

Nice insight, but I feel it came across a bit condescending...

Spoonfeederxxx
Activity Score 641
Copywriter
jorje_gerges's picture

i don't see how it will help

jorje_gerges
Activity Score 11
Copywriter at impact bbdo riyadh
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