16,000 teenagers start smoking every year in Sweden. A lot because smoking is made to look cool by the tobacco industry. Death as a rationale is getting worn out and young people need to meet other messages to stop, think and listen. Non Smoking Generation is an iconic, retro cool organization working for change in attitude.
This professional campaign titled 'Breath by Tobacco Industry' was published in Sweden in July, 2013. It was created for the brand: Non Smoking Generation, by ad agency: FamiljenPangea. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: FamiljenPangea, Stockholm, Sweden
Creative Director: Marcus Enström
Art Directors: Tomas Hempel, Erik Otterman
Copywriter: Charlotta Nordling
Illustrator: Stefan Jellheden
Additional credits: Lotta Blomstedt, Elin Ramfalk, Braxton Bruce