Your friend at Rexcell

Agency: Clara


The product is airlaid-based material mainly for hygiene applications, on other words; raw material for making napkins, femcare products, wipes etc. A fictional character at Rexcell made a secret movie that was sent to prospects around Europe. It was sent in an unbranded box on a surf tablet with instructions on the screen on how to start the movie. The box also contained a hand written note that told the recipient to start the tablet and watch the movie. It was signed "Your friend at Rexcell" to keep it a little mysterious. This way of communicating in the business is very rare and had a huge impact. The projection was to get 2-3 meetings set up. The result was 22 successful sales meetings and about 20 units were sent.

This professional campaign titled 'Your friend at Rexcell' was published in Sweden in April, 2011. It was created for the brand: Rexcell, by ad agency: Clara. This Direct medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted almost 13 years ago.


Advertising Agency: Clara, Karlstad, Sweden
Art Director: Fredrik Ternström
Copywriter: Åsa Jernfält
Account manager: Janne Svensson
Production manager: Ulrika Evensson
Assistant Art Directors: Jon Skoglund, Frans Fjällström
Photographer: Jonas Rudström
Director: Anders Lipkin
Actor: Markus Levin

Mountain Riders


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