Description
Actress, YouTuber and entrepreneur Shay Mitchell, the brand's new muse initially teased the campaign's new film on Instagram. She is part of a the brand's team of muses, which includes influencers from around the world, an initiative by Cacharel and Publicis Luxe to inspire confidence in women everywhere.
This professional campaign titled 'Yes I Am' was published in France in March, 2020. It was created for the brand: Cacharel, by ad agency: Publicis. This Film medium campaign is related to the Beauty and Personal Accessories industries and contains 1 media asset. It was submitted over 3 years ago.
Credits
Advertising Agency: Publicis Luxe, France
Creative Director: Aurélien Nauleau
Creative team: François Pannelier, Adrien Tourneux, Gautier Renault
Sales team: Alexandra Dupy, Anaïs Gruet
Strategy: Nicolas Pochitaloff
Director & Photographer: So Me / Iconoclast
bureau d’exécution: Titem Mouici / Kind Paris
Photographer BTS: Eric Mercier / Dacor Productions
Director of Interviews: Vincent Munch / Dacor Productions
Post-Production: Thomas Guérin / Prodigious
