Sioo:x Wood

x Wood: The World's Most Boring Billboard

Agency: Stendahls


Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly - which is revolutionary.
But twelve years’ worth of protection is almost too good to be true. Our mission was to prove it is for real. So we created a billboard made from real Sioo:x-treated boards and booked a triple-sided billboard for twelve years in Malmö, Sweden.

This professional campaign titled 'x Wood: The World's Most Boring Billboard' was published in Sweden in May, 2018. It was created for the brand: Sioo:x Wood, by ad agency: Stendahls. This Outdoor medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted almost 4 years ago.


Advertising Agency: Stendahls, Sweden
Chief Creative Officer: Martin Cedergren
Copywriter: Mikael Andersson
Art Director: Josefin Thor
Account Director: Jens Flensburg
Production Manager: Anna Lotto
Film Photographer: Jens Dohnberg
Graphic Designer: Samuel Forsström
3D Artist / Motion: Carl Björndal


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