Marqet is a new chain of concept stores, focusing on fashion and design for modern work life. The first campaign is based on the new concept ”Work in progress”.
The idea for the campaign is about feelings of pointlessness and stress that can surround many modern workplaces. research shows that 74% want a meaningful job, with a higher purpose. How many of us can honestly say that we have that?
”We wanted to capture a feeling a lot of us sometimes have towards our jobs. Don’t we all stress too much about stuff that doesn’t really matter to the world?”, says marketing director Mikael Kruse
”The idea pretty much comes from our own lives. I have often had a lot of anxiety while trying to find the perfect turd, and it will most likely happen again.”, says Johan Holmström, creative.
This professional campaign titled 'Work in Progress' was published in Sweden in March, 2020. It was created for the brand: Marqet, by ad agency: Happy F&B. This Integrated medium campaign is related to the Fashion and Retail Services industries and contains 4 media assets. It was submitted over 3 years ago.
Creative Director: Anders Kornestedt
Art Director: Anna Ahnborg
Copywriter: Johan Holmström
Account Director: Anette Anderson
Account Manager: Camilla Smids
Director: Marcus Svanberg / Bleck Film
Producer: Frida Heder
DOP: Johan Palm
Grade: Tint / Oscar
Online: Wille Rising
Agency producer: Alexander Blidner