More than talking, having attitude and good practices in traffic is the focus of the educational campaign of Detran-RN. The concept of the campaign was based, in part, on a popular Brazilian saying, easing the assimilation and understanding of people, dialoguing with those who value the theory, but puts the practice of good attitudes in life and traffic in first place.
This professional campaign titled 'Words, Outdoor, Words, Words, Words' was published in Brazil in September, 2018. It was created for the brand: Detran-RN, by ad agency: Executiva Propaganda. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted about 5 years ago.
Advertising Agency: Executiva Propaganda, Brasil
Creative Director / Copywriter: George Wilde
Art Director: Cortez Pereira
Retouch: Fabrício Cavalcante
Photographer: Humberto Lopes