Description
In horror movies, villains are frightening not only for their attitude, but also for their hair: greasy, flat and messy. Batist flips the cliché. With its dry shampoo, it takes just three minutes to fix the look of even the most terrifying characters. Now their hair is clean, shiny and flawless.
This professional campaign titled 'WICKED HAIR' was published in Italy in October, 2025. It was created for the brand: Batist, by ad agency: Next Different. This Design and Digital media campaign is related to the Beauty industry and contains 3 media assets. It was submitted about 1 month ago by Creative Director: Fabio Pistoia of Next Different.
Credits
Advertising Agency : Next Different
Chief Creative Officer: Francesco Epifani
Creative Director: Federica Rebuzzini
Creative Director: Fabio Pistoia
Associate Creative Director: Eugenio De Riso
Art Director: Rosalba Leonetti
Junior Copywriter: Enrico Portesan
Account Director: Andrea Casneda
Account Manager: Carlotta Sirianni
Head of Digital Content: Marta Monteleone
Senior Content Manager: Francesca Murgolo
Content Manager: Margherita Menchinelli
