ADVERTISING

Peugeot

Scary Roads by Peugeot

Agency: La Familia

Scary Roads by Peugeot

Description

Some roads look like they came straight out of a horror movie — full of potholes, mud and surprises that could scare anyone.
But not everyone.

With a dark aesthetic and a nod to classic horror, Peugeot Landtrek stands as the perfect companion for those scary roads, proving that with the right pickup, no terrain is frightening.

This professional campaign titled 'Scary Roads by Peugeot' was published in Peru in October, 2025. It was created for the brand: Peugeot, by ad agency: La Familia. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 1 month ago.

Credits

Advertising Agency: La Familia, Lima.
Art Director: Gabriela Marques
Creative Director: Jefferson Cortavarria
Executive Director: Andrea Soria
Account Executive: Paola Valenzuela
Copywriter: Giuliano Picciotti
AI artist: Junior Matheus

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