When prices blow up, so do passengers

Traffic? Hot weather? Crowds?
Indonesian cities already have plenty of ways to test your patience.

But seeing a ride price you had no say in? One frustration too many. And people start inflating. Literally.

And no, this is not a new inDrive feature.

For the latest inDrive campaign in Indonesia, we turned the pressure of having no choice into spontaneous human inflation. The price goes up. The characters puff up. And suddenly, personal space becomes a thing of the past.

Until they get a say.

With inDrive, riders and drivers can consider the terms and agree before the ride starts. And when there’s an agreement, the pressure goes down — along with everyone’s body size.

The campaign is one of the first local expressions of our new global creative frame, "Feel the Fairness" — showing what it feels like to go from “I have no say in this” to “Okay, we’ve got a deal.”

When it’s fair, you feel it.

Watch one of the campaign films and see what happens when ride prices blow up.