Description
inDrive Egypt reimagines the iconic Ramadan chant “Wahawy Ya Wahawy” as a 1-minute anthem film, featuring Donia Wael (singer), Menna Elkiey (songwriter), and El Waili (music producer). Developed by inlab (inDrive’s in-house creative agency), the film blends real performance with AI tools to create a tactile world inspired by traditional puppetry and fanous lantern art. The story follows two puppets breaking free through the light of fair choice, carried across the country by the Fanous Car — a lantern on wheels symbolizing fairness and human connection.
This professional campaign titled 'Wahawy Ya Wahawy' was published in Egypt in February, 2026. It was created for the brand: inDrive, by ad agency: inlab. This Content and Film media campaign is related to the Transport industry and contains 1 media asset. It was submitted about 4 hours ago by External Communications Manager: Nadya Sidorova of inlab.
Credits
In-house Creative Agency: inlab
inlab Creative Team Lead EMEA: Eugene Gavrilchenko
inlab Senior Creator EMEA: Olga Travina
inlab Creator EMEA: Irina Shamgunova
inlab Creator EMEA: Marwan Magdy
inlab Senior Marcom Manager: Sanaaya Ivanova
inlab Senior Producer: Akerke Damen
inlab Video Production Team Lead: Lana Lee
inlab Senior Post Producer: Max Lyapin
inDrive Marketing Director EMEA & APAC: Anna Migal
inDrive Marketing Lead: Natalya Sherstneva
inDrive Marketing Manager MENA: Anastasia Kubakhova
inDrive Country Marketing Lead Egypt: Sara Abuelkheir
inDrive Brand Lead Daria Agafonova
inDrive Media Manager MENA: Seif-Allah Mahmoud
inDrive Senior Digital Media Manager: Anastasia Barbashova
Director: Dmitry Kovalev
