Description
inDrive presents “Don Salvador,” its new safety campaign for Central and South America, built on a powerful idea: safety isn’t imposed by algorithms, it’s built between people.
The campaign launched in Guatemala, Ecuador, the Dominican Republic, Panama, El Salvador, and Honduras, showing how the ability to choose your driver, reviewing their rating, number of trips, and vehicle before accepting a ride, turns every journey into a more informed and human decision.
To bring this idea to life, the campaign introduces Don Salvador, the Guardian of Safety, a character who, from his very name, embodies trust behind the wheel and shows that peace of mind in mobility comes from transparency, closeness, and the freedom to choose.
The campaign came to life across TV, OLV, digital media, TikTok, OOH, DOOH, radio, and CRM, reinforcing inDrive’s vision of a fairer, more personal, and more human form of mobility.
This professional campaign titled 'Don Salvador' was published in Dominican Republic, Ecuador, and Guatemala in March, 2026. It was created for the brand: inDrive, by ad agency: inlab. This Integrated medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 22 hours ago by External Communications Manager: Nadya Sidorova of inlab.
Credits
In-house Creative Agency: inlab
inlab Creative Lead, LATAM: Jose Torreblanca
inlab Senior Creator, LATAM: Ricardo Obi Bahena
inlab Creator, LATAM: Jorge Fernandez
inlab Senior Designer: Federico Sanchez
inlab Senior Marcom Manager: Anna Gavrilkina
inlab Marcom Manager: Valya Zubareva
inlab Marcom Manager: Alina Yumagulova
inDrive Marketing Director, LATAM: Sabina Kvardina
inDrive Marketing Lead: Maria Overchenko
inlab Senior Producer: Dmitry Lashkin
inlab Senior Digital Producer: Ekaterina Androsova
inlab Digital Producer: Evgenii Snytnikov
inlab Digital Producer: Daniyar Tabyldiyev
Production Company: Señor Z
