Have you ever caught yourself standing on the street screaming at your phone: “How much for a ride?! Are you kidding me?!” Your phone has no soul and zero empathy. It doesn't care what price your taxi app displays. You know this and yet here you are…yelling.
Enter, ‘Better deal with real people,’ the inaugural international campaign from ride-hailing service, inDrive, which highlights this universal frustration and offers a remedy.
Produced by creative agency TALENT, the spots, which are launching in 31 territories and 19 languages, feature multiple funny stories of passengers enraged by the fares they are quoted before being encouraged to download inDrive.
The films demonstrate inDrive puts people first, instead of being algorithm led, letting drivers and passengers negotiate a price before rides are undertaken.
This professional campaign titled 'Better Deal With Real People' was published on November 23, 2022. It was created for the brand: inDrive, by ad agency: Talent. This Digital and Film media campaign is related to the Transport industry and contains 4 media assets. It was submitted 10 months ago.
Agency: TALENT, Dubai, UAE
Executive Creative Director: Denis Lapshinov
Creative Director: Anna Migaleva
Creative Director: Eugene Pakhmutov
Director: Sebastian Schor
Art Director: Ludmila Kulibaba
Copywriter: Roman Vydashenko
Art Director: Aigul Akhmetzyanova
Art Director: Mikhail Jiltsov
Copywriter: Anton Akulov
Designer: Pavel Ilyuk
Strategic Director: Roman Kostuchenko
Client Service Director: Ksenia Luzhnova
Senior Account Manager: Kristina Protasova
Account Manager: Natalia Shmykova
Head of Production: Asya Grigoryan
Senior Producer: Alisa Smirnova
Producer: Alexandra Ridionova