Description
When Nani Calls, You Find a Way
A cultural insight turned into a full-funnel brand experience.
For inDrive Pakistan, we wanted to make the peer-to-peer model more relatable and easier to understand. The answer was a story rooted in something deeply familiar: when Nani calls, you find a way.
Together with Naseem Shah and his real brothers, we brought this idea to life across multiple touchpoints — creating one connected journey from story to street to app.
The campaign recently earned a spot on the Dragons of Pakistan shortlist — and we're excited to finally share the case behind it.
Watch the video to discover the strategy, execution, and results behind the campaign.
This professional campaign titled 'When nani calls, you find a way' was published in Pakistan in August, 2026. It was created for the brand: inDrive, by ad agency: inlab. This 360°, Digital, and OOH Outdoor media campaign is related to the Transport industry and contains 1 media asset. It was submitted about 5 hours ago by External Communications Manager: Nadya Sidorova of inlab.
Credits
inDrive team:
Marketing Lead APAC - Natalia Makarenko
Marketing Lead South Asia - Mark Opanasyuk
Marketing Lead Pakistan - Hassan Zaman
Brand Lead - Daria Agafonov
inlab team:
Director of inlab - Mikhail Naliukhin
Creative Team Lead APAC - Adrian Ho
Sr. Creator APAC - Liyana Zolkiffli
Creator APAC - Deepthi Shetty
Sr. Marcom Manager - Irina Arebinya
Marcom Manager - Evgenia Egorova
Video Production Team Lead - Lana Lee
Producer - Olesya Mironova
Production house - FULFILMS
Director - Murtaza Chaudhry
