Description
Mogo is a leading fintech brand that makes life upgrades accessible.
The brand helps people solve everyday financial challenges. But instead of pretending to have an answer for everything, Mogo chose honesty and humor. Some situations simply can't be fixed. Hanging off a cliff or facing an incoming comet? You're on your own.
The campaign had two goals. First, to show how Mogo's financial solutions help people upgrade their everyday lives. Second, to introduce the brand's new mascot, Slider. Rather than making him a spokesperson who simply repeats the brand message, Slider was given a distinct personality, and he became an integral part of each story, helping guide the audience toward the solution in his own way.
Videos were built using a hybrid production workflow, combining live-action, CGI, animation, AI-generated environments, and a custom sonic identity, all developed as a single integrated creative system.
The campaign launched across Latvia, Lithuania, Estonia, Georgia, Armenia, and Romania.
This professional campaign titled 'Life Upgrades' was published in Estonia, Latvia, and Lithuania in April, 2026. It was created for the brand: Mogo, by ad agency: 3000 Studio. This Film medium campaign is related to the Finance industry and contains 2 media assets. It was submitted about 5 hours ago.
Credits
Advertising Agency and Production: 3000 Studio
Creative Directors: Elnara Ialaltdinova, Sergey Ananjev
Director: Mitra
Producer: Eugene Mankov
DOP: Makars Borisovs
1AD: Sergey Ananjev
Art Director: Mitra
Post Production Supervisor: Sergey Ananjev
Graphic design: Eleonora Šljanda
VFX: Yuri Grasevich
3D: Filipp Ananjev
Stylist: Sergej Hatanzeysky
Editing: Mitra
Mu/Hair: Luīze Stare
Sound: Nikolajs Ustinovs
Color Grading: Daniel Ivanov
Character Rigging: Abubakar Seitov
