When a number becomes a name, it may be too late.

"When a number becomes a name, it may be too late."
This warning is used in the Rio Grande do Norte State Department of Traffic (DETRAN-RN) campaign to raise public awareness about the importance of all drivers paying attention to prevent traffic accidents involving motorcycles. The campaign is part of the National Motorcycle Accident Prevention Week and offers a sensitive, direct, and impactful approach to a growing problem on the state's streets and in hospitals.

The campaign transforms cold numbers from license plates into names, highlighting that behind every accident statistic lies a story that could have had a different outcome if more caution were exercised on the road.