In traffic, many only see this... ...but forget about them. Traffic isn't made up of vehicles. It's made up of people. Drive responsibly. Wear a helmet on a motorcycle. Don't forget your seatbelt. If you drink, don't drive. Respect cyclists. Value all the lives around you. A campaign by DETRAN.
Description
Focused on valuing life and empathy in traffic, the Rio Grande do Norte State Department of Traffic (DETRAN-RN), in partnership with the State Government, is launching a new awareness campaign with the motto: "Traffic isn't made of vehicles. It's made of people." The initiative aims to awaken drivers, motorcyclists, cyclists, and pedestrians to the fact that behind every steering wheel, handlebars, or helmet lies a life—with dreams, stories, and affection.
The campaign spans several communication fronts, with TV, radio, and outdoor media spots, aimed at fostering reflection on people's daily lives.
Using an emotional and multi-format language, DETRAN-RN invites the public to trade haste for empathy, and the coldness of machines for the awareness that each shared journey is, above all, a pact of caring for life.
This professional campaign titled 'Traffic isn't made of vehicles. It's made of people.' was published in Brazil in July, 2025. It was created for the brand: Detran-RN, by ad agency: Agência Execom. This 360° medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted 4 months ago.
Credits
Advertising Agency: Agência Execom, Natal, Brazil
Production Company: Prisma, Natal, Brazil
Art Director: Rafael Lauro
Copywriter: Breno Machado
