Space Jam - A New Legacy

What's up dunker?

Agency: We Are Social


To celebrate the release of the movie "Space Jam - A New Legacy", Warner Bros. and We Are Social in France are transforming traditional billboard spaces into real basketball baskets in the street and outside cinemas.
"What's up dunker?" asks the poster, featuring the Looney Toons and LeBron James – turning the billboard into a real basketball court integrated into its urban environment.

This professional campaign titled 'What's up dunker?' was published in France in July, 2021. It was created for the brand: Space Jam - A New Legacy, by ad agency: We Are Social. This OOH Outdoor medium campaign is related to the Movies industry and contains 3 media assets. It was submitted over 2 years ago.


Advertising Agency: We Are Social
Creative Director: Nicolas Duménil
Senior Art Director: Paul Grange
Senior Copywriter: Simon Rizo
Junior Art Director: Léo Lamarre
Junior Copywriter: Martin Fauveder
Head of Production: Cécile Ousset
Head of Gaming & Social Entertainment: Fabien Gaëtan
Group Account Director: Vanessa Sayarath


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