What if santa claus came from the sea...

Agency: Ores Group


So what if Santa Claus didn’t come down from the sky but came to us from the sea … to bring his treasures up from the depths to Auchan? Named number 1 for the freshness of its fish by Kantar in July, it’s only natural that the brand has chosen to put its fish counter centre stage during this period of preparing for the festive celebrations, to shine the spotlight on the excellence of its products and bring even greater pleasure to tables across France.
Shot in the port of Saint Vaast la Hougue, the new Auchan Christmas film follows the daily life of a sailor from his return from fishing to delivery of his products. Fascinated by this bearded fisherman dressed in an oilskin and red cap, children hide to see him better and follow him on his travels. Straight from the open sea, mightn’t this mysterious character be Santa Claus?

This professional campaign titled 'What if santa claus came from the sea...' was published in France in December, 2021. It was created for the brand: Auchan, by ad agency: Ores Group. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 2 years ago by Léa Chenevière of Orès Group.


Advertising Agency: Orès Group, Paris, France
CEO - Agency Founder: Thomas Bevilacqua
Creative Director - Founder: Nicolas Guittard
General Manager: Bénédicte Muller
Account Manager: Claire Maitrias
Project Manager: Florine Derick
TV Producer: Barbara Vaira
Copywriter: Quentin Kientz
Artistic Directors: Quentin Kientz, Pierre Bourhis, Emilie Lobel
Film Production: Phantasm
Produceur: Olivier Muller
Produceur: Anthony Bargis
Production Manager: Camille Havard Leonetti
Director: Vianney Lebasque
Assistant Director: Franck Percher
Chief Operator: Martin De Chabaneix
Production Designer: Baptiste Glaymann
Costume Designer: Liate Cohen
Casting Director: Candice Meiers
Post-producer: Maxime Dabel
Chief Editor: Yann Malcor
Post-production: Nightshift
Calibration: Arthur Paux
Sound Production: Chut On Vous Écoute


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