Over the past few years, Europe has been hit by a series of food scandals. Today French consumers don’t know where their food comes from. And that’s the point of this campaign: Where does our food really come from and under which circumstances has it been produced? In response, Auchan, one of France’s leading retailers, has launched the GPS Quality Label campaign.
Instead of coming up with promises that no one believes in anymore, Auchan has created the only quality label that shows precisely where the local farmers actually produce the products, using the Google Street View technology. This way, people can check the production quality and the origins of their food themselves.
This professional campaign titled 'The GPS Quality Label' was published in France in June, 2019. It was created for the brand: Auchan, by ad agency: Serviceplan. This Digital medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Serviceplan, France
Global Chief Creative Officer: Alexander Schill
Chief Creative Officer: Daniel Perez
Chief Creative Officer: Dimitri Guerassimov
Chief Creative Officer: Fabien Teichner
Copywriter: Ninon Peres
Art Director: Geoffrey Poulain