The film, directed by Carl Sundemo, shows the unusual encounter between the Jow application (colourful and imposing) and people unfamiliar with the service. The application, created in 2017, gives ideas for meals according to one's culinary preferences, adds the ingredients directly into an online shopping basket and delivers it all to the home (via Monoprix, Auchan, E.Leclerc, Chronodrive and Carrefour).
This professional campaign titled 'What?' was published in France in January, 2020. It was created for the brand: Jow, by ad agency: Socialclub. This Film medium campaign is related to the Electronics, Technology and Food industries and contains 1 media asset. It was submitted about 3 years ago.
Advertising Agency: Socialclub, Paris, France
Creative Directors: Léo Sattin, Maxime Daguet
Managing Directors: Corentin Fardeau, Valentin Fertillet
Copywriter: Julien Sipra
Production: Hobby Films
Sound Production: A.o.c
Director: Carl Sundemo
Dop: Andreas Björseth
Producer: Lova Lilliemarck
Executive Producer: John Gerard