Gävle Symphony Orchestra

Welcome to Another World

Agency: Lundberg&Co


Who has the right to interpret classical music? According to most people, only the cultural elite can tell you the real meaning of classical music. Therefore, we invited people who had no previous experience of the genre and let them interpret Mozart, Farrenc or Beethoven. As they told us what they felt, while listening to the music, we gave their interpretations life in image and text and shared it with the world. Clearly demonstrating that not only people with knowledge of the genre can enjoy it; everyone has the right to experience classical music.

This professional campaign titled 'Welcome to Another World' was published in Sweden in November, 2019. It was created for the brand: Gävle Symphony Orchestra, by ad agency: Lundberg&Co. This Print medium campaign is related to the Music and Recreation, Leisure industries and contains 4 media assets. It was submitted over 4 years ago by Production Manager: Andree Forsberg of Lundberg&Co.


Advertising Agency: Lundberg&Co, Gävle, Sweden


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