In Saudi Arabia, when women were not permitted to attend live events and concerts, we invited the Saudi Arabian women to let their hair loose (virtually) and immerse themselves in a live concert experience with pop star, Lara Scandar. Attendees could create an avatar and pick their hair color and style, interact with the concert, and even request encores.
This professional campaign titled 'Love & Forget' was published in Lebanon in May, 2015. It was created for the brand: Herbal Essences, by ad agency: Interesting Times. This Digital medium campaign is related to the Beauty and Health industries and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Interesting Times, Beirut, Lebanon
Creative Directors: Mo Alghossein, Jimmy Francis
Art Director: Diane Zouein
Copywriter: Rita Harbie
UI Designer: Mojca Sfeir
Filmographer: Karam Alghossein
Project Manager: Nadim AbdelMassih
Strategy Director: Ashraf Mansour
CEO: Wassim Bassil