Adidas presents “Adidas Empathy”, a special edition of football cleats whose objective is to break this taboo by highlighting the weight of being gay in men's football in order to raise awareness and support each player to be able to publicly manifest their sexual orientation with pride.
This student campaign titled 'Empathy Line' was published in Uruguay in July, 2021. It was created for the brand: Adidas, by ad school: Brother. This Integrated medium campaign is related to the Fashion, Public Interest, NGO, and Retail Services industries and contains 2 media assets. It was submitted 11 months ago.
Advertising School: Brother Montevideo, Montevideo, Uruguay
Copywriter: Leonardo Fernandez Chaves
Copywriter: Juan Sebástian Vallejo
Video Producer: Gabriela Pedreira
Art Director: Mateo López
Art Director: Yamil Sahid