Description
What if, to discover an advertising campaign, you had to start by eating it?
For the first time, Cœur de Reine has transformed a JCDecaux bus shelter into a real self-service apple dispenser to showcase its generosity.
As passers-by help themselves and take a bite, the apples gradually disappear, revealing the hidden message behind them...
An activation created by Verywell to introduce people to Cœur de Reine, its distinctive character and its French origins.
This professional campaign titled 'We’ve had a bite taken out of our ad!' was published in France in October, 2026. It was created for the brand: Coeur de Reine, by ad agency: Verywell. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Food industry and contains 5 media assets. It was submitted about 2 hours ago.
Credits
Advertising Agency : Verywell
