Description
McDonald’s is one of the veterans when it comes to tasty burgers. Recently the brand added even more improvements to its cooking process, making the burgers hotter, juicier and tastier than ever.
So we launched We Know Burgers, a campaign featuring a series of 3 TVCs where we showcased our improvements in close relationship to our customer’s eating habits. We put the spotlight on different profiles such as the bun expert or the sauce hunter as we aim to please them with our improved burgers.
This professional campaign titled 'We Know Burgers' was published in Romania in July, 2022. It was created for the brand: McDonald's, by ad agency: DDB Romania. This Film medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 2 years ago.
Credits
Advertising Agency: DDB Romania
Creative Director: Roxana Nita
Senior Copywriter: Alexandru Iliescu, Mihai Alexandru Ion
Senior Art Director: Teodor Minea
Strategy Director: Ioana Dobrinescu
Strategic Planner: Georgiana Nica
Account Director: Georgiana Rotaru
Senior Account Manager: Carmen Raduta
Account Manager: Dana Popescu
Production Company: Multi Media Est
Director: Tom Wilson
