ADVERTISING

The North Face

Built For The Trail

Agencies: Guerrilla FAMILIA

Description

The North Face has joined forces with advertising agency Guerrilla, FAMILIA director Francis Wallis and producer Emma Stevens Broyd to deliver a spot that is sure to set hearts racing. Showcasing the brand’s new line of VECTIV shoes, the ad juxtaposes running with off-road motor racing to highlight their supreme ability to tackle any terrain.

Set on a dry, sun-drenched trail, the 60” film centres on two individual runners, preparing themselves to set off on their journey. While they stretch and fasten their laces, the shot cuts to a car engine revving, raring to go. Runners and racecars alike hit the road when the lights turn green, dust flying around them both as the spot dramatically cuts between the two. Reaching its close, the two runners come together, having conquered every twist and turn over rocky terrain to reach their final goal.

This professional campaign titled 'Built For The Trail' was published in United Kingdom in August, 2022. It was created for the brand: The North Face, by ad agencies: FAMILIA and Guerrilla. This Film and Integrated media campaign is related to the Fashion and Fitness industries and contains 1 media asset. It was submitted 13 days ago.

Credits

CLIENT: The North Face

AGENCY: Guerrilla
AGENCY PRODUCER: Jess Gasparetto
ECD: Lee Levy
ART DIRECTOR: Matt Fraser
CREATIVE: Matt Le Quesne

PRODUCTION: FAMILIA
DIRECTOR: Francis Wallis
EXECUTIVE PRODUCER: Mikey Levelle, Toby Walsham
PRODUCER: Emma Stevens Broyd

SERVICE: BigLittleFamily
LINE PRODUCER: Gonçalo Vaz
PRODUCTION COORDINATOR: Ana Isabel Duarte
HEAD OF PRODUCTION: Pedro Rodrigues

CREW
1ST AD: Matilde Jacobetty
DOP: Yves Callewaert
1ST AC: Matthias Van Duuren
3RD AC: Kilhan Wittock
GIMBAL OPERATOR: César Rocha
DRONE OPERATOR: Pedro Gouveia
GAFFER: Afonso Vieira
DIT: Ahmed Abdelrazek
HAIR & MAKEUP ARTIST: Martinha Costa
WARDROBE STYLIST: Jenny Meister
ASSISTANT STYLIST: Luís Capela Oliveira
PHOTOGRAPHER: Stéphane Bèchaud
ASSISTANT PHOTOGRAPHER: Nuno Farizo

OFFLINE EDIT: The Assembly Rooms
EDIT PRODUCER: Phoebe Armstrong-Beaver
EDITOR: André Rodrigues

GRADE: Electric Theatre Collective
POST PRODUCER: Oliver Whitworth
COLOURIST: Jason Wallis

MUSIC & SOUND: Ambit Sound
COMPOSER: Laurie Shenoda

VOICEOVER: Damn Good Voices
FEMALE VO ARTIST: Olivia Scarlett
MALE VO ARTIST: Alofabi Alli

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