Description
Cricket Wireless is letting their customers do the talking, tapping real-life Cricket users for a new campaign that’s a testament to the brand’s philosophy that “People who come to Cricket, stay with Cricket.” The authentic, testimonial approach is a new one for the brand, which recently took the top spot in J.D. Power’s 2022 U.S. Wireless Customer Care Performance Study.
To bring this new marketing chapter to life, Cricket teamed with its longtime partner, creative agency ARGONAUT, which developed a series of films that profile customers while still incorporating the brand’s beloved trademark characters.
This professional campaign titled 'People who come to Cricket, stay with Cricket' was published in United States in August, 2022. It was created for the brand: Cricket Wireless, by ad agency: Argonaut. This Film and Integrated media campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 1 year ago.
Credits
CRICKET WIRELESS
John Dwyer - President - AT&T Prepaid & Cricket Wireless
Tony Mokry - Vice President & Chief Marketing Officer
Cindy Rozier - Assistant VP Brand, Advertising & Sponsorships
Erin Bishop - Lead Manager, Advertising
Carter Robinson - Lead Manager, Advertising
Bobby Shively - Lead Manager, Advertising
ARGONAUT
Hunter Hindman - Founder, CEO/CCO
Alex Monger - Managing Director, Head of Client Vision & Experience
Vince Lim - Executive Creative Director
Hemant Jain - Executive Creative Director
Grant Minnis - Creative Director (AD)
Earl Lee - Creative Director (CW)
Jillian Nedd - Art Director
Cali McGovern - Copywriter
Jes Vallee - Associate Creative Director (AD)
Lara Kesler - Associate Creative Director (CW)
Bryce Chan - Junior Art Director
Lauren Pfeifer - Junior Copywriter
Tristan Besse - Group Brand Director
Josie Rosensteel - Brand Director
Crystal Lee - Brand Supervisor
Garrett Brewer - Brand Manager
Alan Stout - Head of Strategy
Chelsea Martin - Sr. Strategist
Sarah Rubel - Senior Social Strategist
Hillary Fink - Connections Planning Director
Will Burghes - Head of Marketing Science
Chris Greco - Programmatic Director
Jon Drawbaugh - Head of Production
Abbey Park - Executive Producer
Tashia Neuhaus - Sr. Integrated Producer
Jeff Smith - Integrated Producer
Nelson Luesse - Sr. Integrated Print Producer
Bill Spangler - Sr. Integrated Producer
Danielle Wright - Integrated Digital Producer
Jim Vaughan - Executive Producer/Avalon Productions
Emily Rivvers - Post Producer/Avalon Productions
Jeremy Kaller - Sr. Editor/Avalon Productions
Kevin Southey - Editor/Avalon Productions
Ivan Schumaker - Editor/Avalon Productions
Regina Rivard - Editor /Avalon Productions
Jasmin Guinn - Sr. Motion Designer/Avalon Productions
Jonathan Lardon - Motion Graphics/Avalon Productions
Ivan Miller - Color Grade/Avalon Productions
Jeff Smith - Photographer/Color Grade/Avalon Productions
Jeff Fuller - Audio/Avalon Productions
Martha Abbene - Studio Manager
Dave Janusko - Sr. Studio Designer
Yuki Takagaki - Proofreader / Copy Editor
PARTNERS
Casting: Genuine
Jennifer Kitchin - Executive Producer
Gina Liotti - Head of Production
Lucy Locke - Project Manager & Casting Director
& The GENUINE Research Team
Production Co.: Hey Wonderful
Emily McDonald - Director
Sarah McMurray - Partner/Executive Producer
Julie Lee - Producer
Daisy Zhou - DP
Brielle Hubert - Production Designer
Post Production: Work Editorial
Emilie Aubry - Editor
Joey Tuzzolino - Asst. Editor
Victor Medina - Producer
Alejandra Alarcon - Exec. Producer
Erica Thompson - Managing Director NY
Animation & VFX: Framestore
James Rogers - Creative Director
Pete King - Executive Producer
Scott Tinter - Senior Producer
Cydney Wong - Associate Producer
Clement Renaudin - CG Supervisor
Carlos Adarrage Gomez - 2D Supervisor & Flame Lead
Marco Marenghi - Animation Supervisor
Aidan Merryman, Alexander Temirov, Andrew Romatz, Ariel Loza, Ben Falloon, Cosku Ozdemir, Edwin Schaap, Jack Hubbard, Jay Kim, Kevin Rooney, Marco Amador, Nims Bun, Omar Taher, Rebecca Teichner, Sam Crees, Sean Dollins, Su Bin Chae, Taylor Hodgson-Scott, Wenjie Wu - CG Team
Evan Langley, Jeannie “Remedy” Huynh, Kyle Brown, Marck Casey - 2D Team
Glenn, Luca Pelegatta - Flame Artists
Dustin Indrebo, Jacob Sadowsky - VFX Editors
Audio: Barking Owl New York
Elizabeth McClanahan - Engineer/Mixer
Mikayla Petersen - Assistant Mixer
Ashley Benton - Executive Producer
Lily McCann - Assistant Producer
Music: New Math
Dan Sammartano - Composer
Kala Sherman - EP
David Wittman - Creative Director
Ray Loewy - Creative Director
Jake Falby - Senior Producer
Margy Hayes - Production Assistant
Grade: The Mill
Krista Staudt - Executive Producer, Color
Jackson Winkler - Color Producer
Alex Zhao - Associate Color Producer
Daniel deVue - Colorist
Baptiste Carrara - Color Assist
Frederick Agyemang - Color Assist
Signatory: 7 Miles Global
Business Affairs: Birdie Management
Digital Production: Invisible Ink
Mia Kellogg - EP
Mike Kellogg - Animation Director
Sam Raney - HTML5 Developer
Retouching: DMAX
