McDonald’s Malaysia and creative agency, Leo Burnett Malaysia, have brought to life the iconic McDonald’s Fries Crosswalk in the heart of the Golden Triangle in Bukit Bintang. This crosswalk is strategically located as it leads visitors straight into Malaysia’s first McDonald’s restaurant.
The conceptualisation, official approval and rollout of the ‘fries’ crosswalk took seven months to complete and also coincides with McDonald’s Malaysia’s 40th anniversary which aims to reinvigorate Bukit Bintang’s intersection and spark feel-good moments for all pedestrians. This iconic crosswalk is the start of a larger campaign with consumer activations to help further generate buzz and encourage social fan truths.
This professional campaign titled 'McDonald's Fries Crosswalk' was published in Malaysia in April, 2022. It was created for the brand: McDonald's, by ad agency: Publicis Groupe. This Outdoor medium campaign is related to the Food industry and contains 3 media assets. It was submitted 3 months ago by Creative PR: Barbara Messer of Publicis Groupe.
Advertising Agency: Leo Burnett Malaysia, Kuala Lumpur, Malaysia