ADVERTISING

McDonald's

McDonald's Fries Crosswalk

Agency: Publicis Groupe

Description

McDonald’s Malaysia and creative agency, Leo Burnett Malaysia, have brought to life the iconic McDonald’s Fries Crosswalk in the heart of the Golden Triangle in Bukit Bintang. This crosswalk is strategically located as it leads visitors straight into Malaysia’s first McDonald’s restaurant.
The conceptualisation, official approval and rollout of the ‘fries’ crosswalk took seven months to complete and also coincides with McDonald’s Malaysia’s 40th anniversary which aims to reinvigorate Bukit Bintang’s intersection and spark feel-good moments for all pedestrians. This iconic crosswalk is the start of a larger campaign with consumer activations to help further generate buzz and encourage social fan truths.

This professional campaign titled 'McDonald's Fries Crosswalk' was published in Malaysia in April, 2022. It was created for the brand: McDonald's, by ad agency: Publicis Groupe. This Outdoor medium campaign is related to the Food industry and contains 3 media assets. It was submitted 8 months ago by Creative PR: Barbara Messer of Publicis Groupe.

Credits

Advertising Agency: Leo Burnett Malaysia, Kuala Lumpur, Malaysia

Amal Foundation...
Mall of Qatar

ADVERTISING

iStock Essentials

Airplane Shadow Landing

Artist: Joshua McDonald

iStock Essentials

Truckee River bridge Reno Nevada

Artist: Joshua McDonald

iStock Essentials

Truckee River bridge Reno Nevada

Artist: Joshua McDonald

iStock Essentials

Truckee River bridge Reno Nevada

Artist: Joshua McDonald

iStock Essentials

Pier 60 Clearwater Beach Florida...

Artist: Michael McDonald

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.