McDonald’s™ is classic. And so are the paintings of Pierre-Auguste Renoir & Edouard Manet . These masterpieces have been transformed into an advertising canvas for this classic brand, where the characters find themselves reborn into the modern world, interacting with the McDonald’s products. This campaign is meant to be classic!
This professional campaign titled 'Meant to be classic' was published in Greece in January, 2022. It was created for the brand: McDonald's, by ad agency: DDB Athens. This Integrated medium campaign is related to the Food industry and contains 3 media assets. It was submitted 9 months ago by Account Supervisor: Chrysa Antonopoulou of DDB Athens.
Advertising Agency: DDB Athens, Athens, Greece
Executive Creative Director: Costas Vanis
Senior Art Director: Eirini Tzioti
Illustrator: Gerasimos Chatzis