As the New York Times points out, “[seniors] make up a growing portion of the global population, [and yet] the demographic is shunned and caricatured in marketing images, perpetuating unrealistic stereotypes and contributing to age discrimination.”
McDonald’s invites senior couples to enjoy their golden years under the Golden Arches.
This student campaign titled 'McDate' was published in Canada in February, 2022. It was created for the brand: McDonald's, by ad school: Algonquin College. This Integrated medium campaign is related to the Food industry and contains 4 media assets. It was submitted 8 months ago by Student: Molly Drinnan of Algonquin College.
Advertising School: Algonquin College, Ottawa, Canada
Art Director: Molly Drinnan
Cinematography: Lucas Beauregard