ADVERTISING

McDonald's

McDate

School: Algonquin College

Description

As the New York Times points out, “[seniors] make up a growing portion of the global population, [and yet] the demographic is shunned and caricatured in marketing images, perpetuating unrealistic stereotypes and contributing to age discrimination.”
McDonald’s invites senior couples to enjoy their golden years under the Golden Arches.

This student campaign titled 'McDate' was published in Canada in February, 2022. It was created for the brand: McDonald's, by ad school: Algonquin College. This Integrated medium campaign is related to the Food industry and contains 4 media assets. It was submitted 8 months ago by Student: Molly Drinnan of Algonquin College.

Credits

Advertising School: Algonquin College, Ottawa, Canada
Art Director: Molly Drinnan
Cinematography: Lucas Beauregard

Cricket Wireless
Harley Davidson

ADVERTISING

iStock Essentials

Airplane Shadow Landing

Artist: Joshua McDonald

iStock Essentials

Truckee River bridge Reno Nevada

Artist: Joshua McDonald

iStock Essentials

Truckee River bridge Reno Nevada

Artist: Joshua McDonald

iStock Essentials

Truckee River bridge Reno Nevada

Artist: Joshua McDonald

iStock Essentials

Pier 60 Clearwater Beach Florida...

Artist: Michael McDonald

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.