We are, we add.
Agency: Novo Engenho Comunicação
This is Beatriz Branco and she changed her life by opening her own business. A chocolate factory. WE ARE! On this adventure, Beatriz found other women who were fundamental to the development of the project and together, they inspired many others to seek their own spaces and financial autonomy. WE ADD! The State Government adds for you to take your leading role. Course of social and professional qualification and intermediation with the labor market. D-Day to capture vacancies for women. Curriculum writing workshop. WE ARE! WE ADD! Beatriz: Protagonism is to add. Because one plus one equals ALL! MS Government. Doing well to make it work.
Description
Campaign by the Government of the State of Mato Grosso do Sul, to mark Women's Month, using real stories of sustainable and creative entrepreneurship, focusing on the role of women in the various areas of the economy, and society as a whole.
"We are. We add."
The woman occupying her space of protagonism. It is the Government of Mato Grosso do Sul adding so that more and more women change the future. The woman occupying a space of protagonism is a milestone for society. A woman who inspires, causes a chain reaction that changes everyone's story.
“THE ACHIEVEMENT OF A WOMAN IS A COLLECTIVE ACHIEVEMENT.”
This professional campaign titled 'We are, we add.' was published in Brazil in March, 2023. It was created by ad agency: Novo Engenho Comunicação. This Digital, Film, and Print media campaign is related to the Food, Industrial, Agriculture, and Public Utility industries and contains 1 media asset. It was submitted 12 months ago.
Credits
Agency
Novo Engenho Comunicação, Campo Grande MS, Brazil
Creative Director / Art Director
Julio Diniz
Creative Director / Copywriter
André Stabile
Film Production
Óia Produtora, Campo Grande MS, Brazil
Director
Léo Coutinho
