We are, we add.

Agency: Novo Engenho Comunicação

This is Beatriz Branco and she changed her life by opening her own business. A chocolate factory. WE ARE! On this adventure, Beatriz found other women who were fundamental to the development of the project and together, they inspired many others to seek their own spaces and financial autonomy. WE ADD! The State Government adds for you to take your leading role. Course of social and professional qualification and intermediation with the labor market. D-Day to capture vacancies for women. Curriculum writing workshop. WE ARE! WE ADD! Beatriz: Protagonism is to add. Because one plus one equals ALL! MS Government. Doing well to make it work.


Campaign by the Government of the State of Mato Grosso do Sul, to mark Women's Month, using real stories of sustainable and creative entrepreneurship, focusing on the role of women in the various areas of the economy, and society as a whole.

"We are. We add."
The woman occupying her space of protagonism. It is the Government of Mato Grosso do Sul adding so that more and more women change the future. The woman occupying a space of protagonism is a milestone for society. A woman who inspires, causes a chain reaction that changes everyone's story.


This professional campaign titled 'We are, we add.' was published in Brazil in March, 2023. It was created by ad agency: Novo Engenho Comunicação. This Digital, Film, and Print media campaign is related to the Food, Industrial, Agriculture, and Public Utility industries and contains 1 media asset. It was submitted about 1 year ago.


Novo Engenho Comunicação, Campo Grande MS, Brazil

Creative Director / Art Director
Julio Diniz

Creative Director / Copywriter
André Stabile

Film Production
Óia Produtora, Campo Grande MS, Brazil

Léo Coutinho

Leadway Assurance
The Hook Creati...


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