Leadway Assurance

'Taboo to work' campaign

Agency: The Hook Creative Agency


On Workers' Day, work is forbidden. To communicate this, we created an ad using words that meant 'taboo' from the 3 most populous tribes in Nigeria (Igbo, Yoruba, and Hausa). Through this ad, we reminded people that working is forbidden on Workers' Day.

This professional campaign titled ''Taboo to work' campaign' was published in Nigeria in May, 2023. It was created for the brand: Leadway Assurance, by ad agency: The Hook Creative Agency. This Design medium campaign is related to the Insurance industry and contains 4 media assets. It was submitted 5 months ago by J.P Idama of The Hook Creative Agency.


Advertising Agency: The Hook Creative Agency, Lagos, Nigeria
Managing Director: Sam Ochonma
Growth & Partnerships Director: Akinwale Muse
Creativity Director: Adebayo Owosina
Impact Director: Toheeb Balogun
Group Heads, Copy: Idama John-paul
Group Heads, Art: Allwell Edeji
Group Head, Growth & Partnerships: Kanu Achinivu
Strategist: Oyeladun Olabiyi
Copywriter: Idama John-paul
Art Director: Richard Oseghale, Habeeb Jimoh


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