Kvibille Cheese

Wax on or wax off?

Agency: Folket Sthlm


Glimpse into the world of a true cheese master!
Kvibille is one of Swedens most beloved cheese brands, with a history dating back to 1928. The Kvibille dairy is the pride of the area, located by the beautiful Swedish west coast shores. Famous not only for their delicious handcrafted cheeses but also for the passionate staff, especially the knowledgeable and dignified cheese masters. So this year the current cheese master Roland is the face of the new campaign promoting a new launch; an updated version of the iconic Kvibille waxed edge cheddar. A Swedish favorite now also available without the wax, for easier everyday use. So with the help of his (authentic) apprentices Roland gives us a rare glimpse into the mysterious and challenging path of the cheese master. By flirting with the cinematic world of the eighties the campaign shows a new quite humorous side of the brand, and pays tribute to all the hard work that is put in to every cheese made in Kvibille. The integrated campaign is seen on tv, in print, out of home, digital and social media. In every channel our cheese master directly addresses all the cheddar lovers of Sweden with one simple question:
How do you prefer your Kvibille cheddar - wax on or wax off?

This professional campaign titled 'Wax on or wax off?' was published in Sweden in April, 2020. It was created for the brand: Kvibille Cheese, by ad agency: Folket Sthlm. This Integrated medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 3 years ago by Copywriter: Vanda Wide of Folket Sthlm.


Advertising Agency: Folket Sthlm, Stockholm, Sweden
Production Company: Slutet Är Nära
Inhouse Agency Arla/Kvibille: The Barn
Director: Jesper Ei Karlsson
Copywriter: Vanda Wide
Art Director: Victor Stenström
Producer: Nina Salo Åseskog
Dop: Lukas Eisenhauer
Production Manager: Malou Marnfelt
Production Manager: Sten Picado
Vfx: Kråk Björn Norström
Music: Christian Svensson


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