Wasp, Grasshopper, Ants, Bug

Agency: Y&R


Obut is the brand N°1 in France for Pétanque Balls (bocci balls). The object of the game is to throw a metal ball as close as possible to a smaller wooden ball. In case it's too close to call, measurements are necessary.

This professional campaign titled 'Wasp, Grasshopper, Ants, Bug' was published in France in April, 2012. It was created for the brand: Obut, by ad agency: Y&R. This Print medium campaign is related to the Gaming industry and contains 4 media assets. It was submitted over 10 years ago.


Advertising Agency: Y&R, Paris, France
Executive Creative Director: Jorge Carreno, Robin de Lestrade
Art Director: Louis Carpentier
Copywriter: Cedric Hamelin
Photographer: Marc Da Cunha Lopes
Retoucher: Adrien Benard
Account managers: Amandine Frery, Nicolas Favier


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