Description
We discovered that when we are sleepy, we yawn, and on several occasions, we start the day in that mood: yawning. Interestingly, it is the same gesture we make when something itches. That is why we created a print campaign showing the similarity between yawning and opening your mouth when you taste something spicy. We also discovered that spicy food stimulates and awakens the human senses more quickly.
This student campaign titled 'Wake Up Heinz' was published on April 17, 2025. It was created for the brand: Heinz, by ad school: The Pub School. This OOH Outdoor and Print media campaign is related to the Food industry and contains 6 media assets. It was submitted 5 months ago.
Credits
Escuela: The Pub School
Director de Arte: Andrés Felipe Soriano
Director de Arte: Carlos Parra Forero
Copywriter: Jakeline Mendoza Varas
Copywriter: Jorge Israel Flores Tarrillo
Copywriter: Luis Hernando Ramón Guzmán
