School: ESA Saint Luc


How do you make an advertisement for one of the most known brand around the world without having any problem to solve?
We decided to use the fact that Heinz has been everywhere for 150 years to prove the headline « It has to be Heinz » by gathering pictures, movies, series,.. and many more iconic moments Heinz has been part of. Even more so, we used the opportunity of their 150th birthday to make Heinz iconic, because it is.

This student campaign titled '#Spottedsince150years' was published in Belgium in June, 2019. It was created for the brand: Heinz, by ad school: ESA Saint Luc. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 2 years ago by Art director: Ophélie Blockmans.


Advertising School: Esa Saint Luc, Brussels, Belgium
Art director: Ophélie Blockmans
Tutors: Adnan Chehima, Maxim Andrien, Bertrand Degreef, Laurent Duffaut


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