Description
Progressive Debuts Season Two Football Campaign, The Backup, with First New Spot Featuring Tommy DeVito
This year’s campaign, created by Arnold Worldwide, enlists a lineup of current NFL backup quarterbacks, including Tommy DeVito, Teddy Bridgewater, Mitch Trubisky and Tyler Huntley. Each QB is featured in a unique spot, emphasizing that while there may not be a professional backup there to help you with life’s challenges, Progressive is there to provide coverage you can count on.
The first spot in the series features quarterback DeVito, who steps in with a smile to save a family photo shoot. This spot will debut on FOX during the Ohio St. vs. Texas game this Saturday, August 30. New spots will continue to roll out across OLV, streaming, social and digital over the course of the 18-week NFL Season.
“Nothing is more off putting to a football fan than a spot about football that doesn’t know or understand football. One of the things I love so much about our Backup campaign is how true to the football experience the construct is. The optimism you feel when your backup QB comes in to provide a spark when the starter just doesn’t have it—it’s a truism that all football fans feel and understand,” said Sean McBride, Chief Creative Officer of Arnold.
For the 2025 NFL season, “The Backup” campaign includes four anthem spots across TV, streaming and digital, in addition to accompanying unique radio. The first iteration of the campaign featured Case Keenum, Josh Dobbs, Colt McCoy and Jacoby Brissett.
This professional campaign titled 'The Backup' was published in United States in August, 2025. It was created for the brand: Progressive Insurance, by ad agency: Arnold Worldwide. This Film medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Client: Progressive Insurance
Agency:
Chief Creative Officer: Sean McBride
Chief Client Officer: Val Bettini
SVP, Group Creative Directors: Gregg Nelson, Mike Sullivan
Assoc. Creative Director: Allison Apperson
Assoc. Creative Director: Matt Bottkol
Executive Producer: Pat Carney
Director, Marketing: Andrew Arnot
SVP, Marketing Director: Alex McSweeney
Senior Marketing Manager: Emily Neal
Project Manager: Samantha Trythall
SVP, Head of Business Affairs: Lisa Belden Colucci
Business Affairs Manager: Carolan Kelley
Production:
Production Company: O Positive
Director: Kenny Herzog
Line Producer: Megan Miller
Editorial House: Cosmo Street Editorial
Editor: Aaron Langley
Assistant Editor: Jared Zygarlicke
Post Producer: Colby Eaton
Color: Rob Bessette, The Color Refinery
Visual Effects: Zero VFX
Sound Design: Mike Secher/Soundtrack Group
Music: Singing Serpent
