Confidence Run

40.2% of Bangladeshi women see flaws in themselves, and 39.6% feel inferior. Nearly half of the women's population battles low self-esteem shaped by stereotypes, body shaming, and societal biases. Dove, a brand that champions self-esteem among women, set out to go beyond ads by creating an experience to celebrate women’s resilience and inspire real confidence
Our mission was to curate an inspiring and unforgettable brand experience, one that positioned Dove as a true ally in women’s self-esteem journeys. We sought to spark participation, elevate confidence, and seamlessly embed Dove into every moment of the run, aligning every step with the brand’s deeper purpose
Marathons are the ultimate test of self-esteem, so Dove partnered with Active Pulse to design a women-only run with no time limits, where every step was about confidence, not competition. From inspiring quotes along the track to cheering volunteers at hydration points, we designed an experience that pushed women beyond their limits, making every finisher medal a true badge of resilience and self esteem.
Dove became an integral part of the marathon, creating an experience that went far beyond simple branding. Every touchpoint was designed to inspire and empower women throughout their run. Life-size cutouts with uplifting messages lined the track, offering motivation that felt personal and true to Dove’s promise. Branded running kits, jerseys, and medals ensured the brand traveled every mile with them, transforming each finish line into a Dove victory moment. Interactive photo zones and product displays invited runners to celebrate their achievements, proudly sharing their journey online. Meanwhile, Dove captured raw, rain-soaked, joy-filled moments of women pushing forward, cheering for each other, and embracing their medals. Together, these elements elevated the event into a powerful celebration of confidence with Dove at its heart.

Impact:
- 1,300 women registered; 1,156 participated despite nonstop rain, a huge leap from previous runs with just 250–300 participants.
- Social buzz soared as participants proudly shared finish-line moments, showcasing the event’s emotional impact.
- Overwhelming response prompted organizers to launch a virtual women’s run, extending participation beyond the track.
- Activation cemented Dove’s position as a true champion of women’s self-esteem, not just in words, but through tangible action.