Heinz Ketchup is famous for its slow pouring ketchup. You know what else goes slow? Summer Traffic. So, Heinz is doing something about that. Through a partnership with Waze and Burger King®, Heinz will be rewarding people who get stuck driving the same speed as their ketchup - (0.045km/h) - satisfying their taste buds with Heinz Ketchup and an Impossible Whopper from Burger King.
From June 3 - July 4, when Canadians use the Waze App and find themselves stuck in slow traffic, they'll be served up traffic-activated rewards via the app. How do they know when they've activated the reward? Your car on the App will turn into a bottle of ketchup. The rewards automatically go into a user's inbox in Waze to be accessed when not driving.
This professional campaign titled 'Heinz Bottleneck' was published in Canada in June, 2021. It was created for the brand: Heinz, by ad agency: Rethink. This Integrated medium campaign is related to the Food industry and contains 3 media assets. It was submitted almost 2 years ago by Communications Manager: Sara Lemmermeyer of Rethink.
Advertising Agency: Rethink, Toronto, Canada