La Tomatina, Spain’s annual tomato throwing festival, was put on hold this year. That was bad news for local Spanish farmers.
Since Heinz makes everything better, we decided to do something about it. We bought local Spanish tomatoes from the farmers and turned them into limited edition Heinz Tomatina Ketchup. Supported by a corporate donation to Spanish farmers, Heinz Tomatina Ketchup helps keep the spirit of the festival still alive.
Our limited edition Heinz Tomatina Ketchup even came with a squashed tomato label to visually celebrate the popular Spanish tradition.
This professional campaign titled 'La Tomatina Bottled' was published in Canada in August, 2021. It was created for the brand: Heinz, by ad agency: Rethink. This Digital medium campaign is related to the Food industry and contains 6 media assets. It was submitted about 1 year ago by Communications Manager: Sara Lemmermeyer of Rethink.
Advertising Agency: Rethink, Toronto, Canada