Description
2022 presidential election: with record-breaking abstention rates, ogilvy gives a voice to isolated seniors for the society of saint-vincent-de-paul.
Our seniors are the record holders in terms of abstention: Not by choice. 1/3 will be incapable of going to the polls, many of them being left alone, abandoned by society and therefore also by the greatest symbol of it, our democracy.
This professional campaign titled 'VOTE FOR ME!!' was published in France in April, 2022. It was created for the brand: Saint-Vincent-de-Paul Society, by ad agency: Ogilvy Paris. This Print medium campaign is related to the Public Interest industry and contains 6 media assets. It was submitted over 2 years ago.
Credits
Agency: Ogilvy Paris
Presidents: Emmanuel Ferry, Matthieu Elkaïm
Executive Creative Director: Matthieu Elkaïm
Business Partner: Thibault Loué
Strategic Planner: Alexandre Honoré
Art Director: Thomas Yve
Copywriter: Noémie Triau, Grégoire Péronne
Producer: Léo Dumas
Print Producer: Muriel Sebanne
Art Buying: Angélique Bosio
Head of Brand Influence: Claire Mariat
Head of Corporate PR: Pauline Florentin
Corporate PR Project Manager: Victoria Blin
