NOVO ENGENHO Communication
Campaign: end of year
Title: Voices
Hearing the voice of the child within us makes Christmas even more magical. The Novo Engenho Comunicação agency believes that the true meaning of Christmas lies in purity, creativity, imagination and within the heart of each child. The film “Vozes” was all recorded on agency premises by the creatives themselves, who brought Christmas decorations from their homes (some of them handmade by Vanessa Merjan Social Networks), to compose the sets. We invited some fathers and mothers from the agency to record audio of their children, telling us what comes to their minds when it comes to Christmas. The result was a sequence of cute testimonials that immediately took us back to our childhood memories. To make the messages even more special, Christmas dolls were used such as the “Nutcracker” Soldier, ice man, Christmas cookies and little angels as if speaking to the public.

All the toys and decorations used in the film were brought from home (some handmade by Vanessa Merjan), in a collaborative action in which everyone participated directly or indirectly.

This professional campaign titled 'Voices' was published in Brazil in December, 2023. It was created by ad agency: Novo Engenho Comunicação. This Film medium campaign is related to the Agency Self-Promo and Public Interest industries and contains 2 media assets. It was submitted 4 months ago by Julio Diniz of Novo Engenho Comunicação.


New Engenho Comunicação

Photography Direction
Julio Diniz

Production Management
Vanessa Merjan

Creative Direction
Larissa Gimenez / Julio Diniz

Art direction
Motion Design
Julio Diniz

Larissa Z. Gimenez/Vanessa Merjan

Ana Irala

Social media
Vanessa Merjan

Project management
Junior Veasey

Strategy Director
Rudi Aquino

Candy Crush
Peterborough Hu...


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