Description
Nowadays, Gen Z builds their image through their looks, and hair is the key. At Candy Crush, we love when people express themselves with colors, that’s why we partnered with the brand Crazy Color to create hair colors inspired by the candies in the game.
This student campaign titled 'Candy Hair!' was published in Spain and United States in March, 2023. It was created for the brands: Candy Crush and Crazy Color, by ad schools: Miami Ad School and Miami Ad School Madrid. This Digital, Integrated, and OOH Outdoor media campaign is related to the Gaming industry and contains 9 media assets. It was submitted over 1 year ago by Art Director: Ilu Shilpakar of Dentsu Creative.
Credits
Advertising Agency (School): Miami Ad School, Madrid
Art Director: Ilu Shilpakar
Art Director: España Navarro
Educational Instructor: Pranay Suri
